“Bike to the Bombers” Big Hit with Cyclists - John Diogenous

“Bike to the Bombers” Big Hit with Cyclists

While reading the paper today I found an exciting story about sports fans in Winnipeg. I wanted to share this news with Toronto because I am hopeful this is what the future of our sports fans looks like. While the Argonauts blasted the Bombers in a blowout victory, it was the Bombers’ fans who truly won the greatest victory before and after the game. 

One June 12, the new Investors Group Field was absolutely flooded with….bicycles? That’s right; over 1,200 fans rode their bicycles to the Bombers’ home opener against the Toronto Argonauts. A Winnipeg cycling enthusiast, Anders Swanson, was more than pleasantly surprised to count 1,222 bicycles chained up to anything that could hold a bike lock. As the cyclists poured into the stadium the positive impact of this cycling phenomenon quickly became apparent.

The Bomber’s fan-friendly new stadium offers visitors a complimentary bike valet to encourage fans to leave their cars at home. This idea took off in response to the terrible traffic jams that occurred before and after games. The Bombers had been battling with fan complaints and struggled with a resolution. However, even the Blue Bombers spokesperson, Darren Cameron, could not believe the sea of bikes pouring into the stadium on June 12. Cameron admitted that the old stadium used to only see about 60-70 cyclists. He was thrilled to see people taking advantage of the bike valet service and truly enjoying the outdoors prior to an incredible game.

Cameron hopes that even more fans will convert to cyclists before the season is out. Thousands of fans still stuck in their cars complained about hour-long traffic jams and idling. Therefore, Anders Swanson created a video message to encourage fans to look at traveling to the game a little differently. Swanson video taped the biking bananza at the Investors Group Field and put the footage on Youtube. Already the clip has generated hundreds of visits and “likes” indicating that biking to the Blue Bombers may become a widespread phenomenon.

I am hopeful that Torontonians will adopt the same style of travel the next time they attend a Toronto Argonauts game. Imagine still enjoying your favour Toronto team, but with less traffic and environmental damage? Not to mention getting some much needed exercise before and after a few Toronto Argonauts’ hotdogs. What do you think Toronto, can we beat the Bombers’ biking record? Let’s put on our thinking helmets and discover a way to turn Toronto into a bike-friendly city.

http://www.youtube.com/watch?v=Bea25a_HZuI

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